Behind Our Packaging Design Process
You may have noticed that there's somethig different about us... That's right, we've refreshed our packaging for our Nature's Remedy range (previously known as the Intensive Care range). You can see the "before and after" photos here, but first we want to share how the process on achieving our final design.
The design journey
We have been through numerous rounds of packaging design, where we pushed the limits in terms of illustrative design and different colour palettes. We then conducted several surveys where we asked some of our most loyal fans their opinion on the changes. What we learned was that it is very important to you all that we kept our iconic goat on our packaging, and we retained our natural green colour, without going too clinical in appearance. It was however important that we made our products look a little more clinical, so the packaging reinforced just how powerful they are in helping manage the symptoms of eczema & psoriasis.
Updating our packaging design was a long process, but in the end it was worth it! And we are thrilled with the result. This is where we ended up with - view our NEW Nature’s Remedy range.
We hope you enjoy our products! As always if you have any thoughts you’d like to share, please don’t hesitate to get in touch! Or feel free to comment below.